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Academic SeminarDoes Advertising Matter to Emergency Patients? The Effect of Advertising on Hospital Choice, Travel Distances, and Mortality Rates

  • Date
  • 2024-05-16
  • Time
  • 16:00 ~ 17:30
  • Place
  • Building #9, 9701 & Online (Zoom)
  • Department
  • 경영공학부 행정팀
  • Manager
  • 김원식
  • Major
  • Marketing


We would like to invite you to participate in Management Engineering (ME) Seminar.

1. When: May 16th (Thu), 16:00~17:30
2. Where: Building #9, 9701 & Online (Zoom)
3. Speaker: Prof. Taejung Yoon (KAIST College of Business)
4. Topic: Does Advertising Matter to Emergency Patients? The Effect of Advertising on Hospital Choice, Travel Distances, and Mortality Rates
5. Research field: Marketing

* Lecture will be delivered in Korean.

Contact : Lee, Jisun ( jisunlee@kaist.ac.kr )

Faculty & Research

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