교수소개
Moon Young Kang is Assistant Professor of Marketing at KAIST Business School. She received her Ph.D. in Marketing with a minor in Statistics from the University of Wisconsin-Madison. Prior to entering academia, Moon Young worked as a management consultant and an equity analyst.
Her main research focuses on the application of Bayesian statistical methods and applied probability models to understand individual consumer decision making and firm decision making. Her work examines the underlying decision making processes and develops frameworks to quantify the impact of marketing activities.
At KAIST Business School, Dr. Kang currently teaches courses on Marketing Research (MBA level) and Marketing Data Analysis (MS/PHD level).
학력
- University of Wisconsin-Madison, Ph.D. in Marketing, Minor in Statistics, 2005-2010
- Yonsei University (Seoul, Korea), M.S. in Marketing, 2003-2005
- Yonsei University (Seoul, Korea), B.A. (Major: English and French, Minor: Business Administration), 1997-2001
- University of Illinois at Urbana-Champaign, Sponsored International Exchange Program, 1999-2000
주요경력
Work Experience
- Assistant Professor of Marketing, KAIST Business School, July 2010-Present
- Lecturer, Teaching Assistant, and Research Assistant, University of Wisconsin-Madison, 2005-2010
- Research Associate/Equity Analyst, ING Barings Securities (Seoul office), 2002-2003
- Business Analyst in Strategy Group/Management Consultant, Accenture (Seoul office), 2001-2002
Academic Awards and Honors
- 2013 KAIST Business School Faculty Research Grant Competition Winner
- 2012 KAIST Business School Faculty Research Grant Competition Winner
- AMA Sheth Foundation Doctoral Consortium Fellow, Georgia State University, 2009
- Wisconsin School of Business PhD Research Competition Award, 2008
- Haring Symposium Fellow, Indiana University, 2008
- INFORMS Society of Marketing Science Doctoral Consortium Fellow, 2007-2009
- University of Wisconsin-Madison CIBER Grant, 2007
- University of Wisconsin-Madison Summer Research Scholarship, 2006-2009
- University of Wisconsin-Madison Marketing Department Scholarship, 2005-2009
- Kwanjeong Fellowship, Graduate School of Yonsei University, 2004-2005
- Hyundai Asan Scholarship, 1998-2001
- Semester Honors and Dean’s List, Yonsei University, 1997-1998
- Member of the Pi Delta Phi Society (U.S. National French Honor Society), 1999-Present
Professional Activities and Service
- Ad-hoc reviewer for Marketing Science
- Reviewer for Journal of Business Research, European Conference of the Association for Consumer Research (EACR), AMA Winter Marketing Educators Conference and many Korean journals
- Student representative for Wisconsin School of Business PhD and Research Committee, University of Wisconsin-Madison
주요논문 (특허등)
Publications
- Anocha Aribarg, Neeraj Arora, and Moon Young Kang (2010), "Predicting Joint Choice Using Individual Data," Marketing Science, 29(1), 139-157. (author names are listed in an alphabetical order)
Presentations
- "Advertising Response and Deployment in the Presence of Firm Strategic Behavior," KAIST Business School, 2009
- "Advertising Response and Deployment in the Presence of Firm Strategic Behavior," Yonsei University, 2009
- "Advertising Response and Deployment in the Presence of Firm Strategic Behavior," Nanyang Business School, 2009
- "Advertising Response and Deployment in the Presence of Firm Strategic Behavior," INFORMS Marketing Science Conference, University of Michigan, June 2009
- "Modeling the Impact of Advertising on Event Ticket Sales," INFORMS Marketing Science Conference, University of British Columbia, June 2008
- "Predicting Joint Choice Using Individual Data," Haring Symposium, Indiana University, April 2008
- "Preference Revision in Joint Choice Decisions," INFORMS Marketing Science Conference, Singapore Management University, June 2007
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Marketing Research (MBA level)(MGT 521)
Marketing Data Analysis (MS/PhD level)(BA 652)
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Primary Interests
customer profitability analysis
customer relationship management
database marketing
decision-making
green marketing
nonprofit
resource allocation
social interactions
word of mouth
Industries
advertising
brokerage
communications
consumer products
credit card
financial services
health care
information technology industry
insurance industry
internet
nonprofit industry
publishing industry
service industry
telecommunications
tourism
언론기고 및 출연활동
- KBS, Scout, Oct 3 2012 (with President of Korea, Myung-Bak Lee)
- KBS, 9PM News, Oct 2 2012
- Dong-A Ilbo (동아일보), 청춘마케팅 Marketing for the Twenties, from April 2012 to Sept 2012 (6회 연재)
- Forbes Korea, Smarter Business Special Edition, Jan 2011, Vol. 95, cover page and 60-63
- Forbes Korea, Smarter CEO Round Table, Dec 2010, Vol. 94, 170-174
- Joongang Ilbo (중앙일보), Revalue Customer with Social Media, Nov 18, 2010
By Academic Areas
> Academic Programs > M.S/Ph.D. > Introduction 
