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안재현(교수)
Contact Information
Office: SUPEX 290
Tel: 02-958-3677
E-mail: jahn@business.kaist.ac.kr
Lab: 미디어경영연구실
Academic Groups
IT경영
Major
IT, 뉴미디어산업의 경영전략/Neuro IS through eye-tracking reserach approach/경영의사결정론
학력
Stanford 대학 경영과학 박사, 의사결정론 전공, Ph.D, 1993서울대학교 산업공학 석사 1986 서울대학교 산업공학 학사 1984
주요경력
KAIST, 경영대학, 정보미디어경영대학원 원장, 2011-현재 KAIST, 경영대학, 정보미디어경영대학원 교수, 2010-현재 미디어경영학회 회장, 2010-2011 KAIST, 정보미디어 최고경영자과정 (ATM) 책임교수, 2004-2006, 2010-2011 아산-KAIST Medical Management Program 과정 책임교수, 2010- 2012 KAIST 경영대학 정보미디어연구센터장, 2007-2011 미국 USC Marshall 경영대학원, Visiting Professor, 2008-2009 KAIST, 경영대학, 정보미디어경영대학원, Acting Dean, 2006.2-2006-8 KAIST, 테크노경영대학원, Telecom MBA 책임교수, 2005-2007 KAIST, 테크노경영대학원 조교수, 부교수, 1998 - 2006 미국 New Jersey, Rutgers 대학교 경영대학원, Adjunct professor, 1997-1998 미국 AT&T Bell Labs, 선임연구원, 1993-1998 미국 EPRI(Electric Power Research Institute), CA, 연구원, 1990-1993 [수상]
한국갤럽 학술논문상, 2010. 6, "인터넷배너광고의 시각적 특성이 시각적 주의와 기억에 미치는 영향: 과제와 시각적 복잡성의 조절효과를 중심으로, 마케팅연구, 2009, 겨울, 67-86. 2008년 경영정보학연구 게재 논문 중 최우수논문 (한국 IT 서비스산업협회 최우수 논문상), "다속성 효용이론을 활용한 소비자 선호조사”, 2008 한국경영정보학회 2005년 춘계학술대회 최우수논문상, "Sources of trust toward a market-maker in the E-marketplaces, 2005 KAIST 본원 우수강의상, 2004 KAIST 테크노경영대학원 최우수 강의상, 2003 KAIST 본원 공로상, 2008 정보통신연구진흥원 (IITA) 원장 표창, 2007 AT&T 공로상, Contribution to APRI-ARC Billing, 2004 대한민국정부 선발 국비장학생, 1986-1989
산업체자문활동
기업은행, 데이콤, 삼성전자, 데이콤, 현대기아차, 현대아산병원, ETRI, KB국민은행, KTF, KT, LG전자, SKT 등 교육 및 자문 MBC 경영평가위원 방통위 지상파 재허가 심사위원 방송통신위원회, 미디어 다양성위원회 분과 위원 방송통신위원회, 요금위원회 자문위원 정보통신부 통신위원회 약관-법령 및 요금심의위원회 자문위원 KIST 프로테오믹스 이용기술사업단 자문위원
주요논문 (특허등)
Improving Information Security Management: An Analysis of ID-Password Usage and a New Login Vulnerability, with Youngsok Bang, Dong-Joo Lee, Yoon Soo Bae, Jae-Hyeon Ahn, International Journal of Information Management, Vol. 32, pp. 409-418. Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach, JooWon Lee and Jae-Hyeon Ahn, International Journal of Electronic Commerce, Vol. 17, No. 1, pp. 119-137. Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection, MIS Quarterly, 2011, Vol. 35, No. 2, pp. 423-444. Policy Analysis for Online Game Addiction Problems, with Bongwon Park, System Dynamics Review, 2010, Vol. 26, No. 2, pp.117-138. 인터넷 배너 광고의 시각적 자극 특성이 시각적 주의와 기억에 미치는 영향: 과제와 시각적 복잡성의 조절효과를 중심으로, 마케팅연구, 이주원, 변준영, 한상필 공저, Vol. 11, pp. 91-111, 2009. Reward Systems for Intra-organizational Knowledge Sharing, with Dong-Joo Lee, European Journal of Operational Research, Vol. 180, No. 2, pp. 938-956, 2007 Management of Trust in the E-marketplace: The role of the buyer's experience in building trust", with Myoung-Soo Kim, Journal of Information Technology, Vol. 32, No. 2, pp. 119-132, 2007 Customer churn analysis: churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry with Sang-Pil Han, and Yung-Seop Lee, Telecommunications Policy, Vol. 30, No. 10-11, P. 552 - 568, Nov-Dec, 2006. Balancing Business Performance and Knowledge Performance of New Product Development: Lessons from ITS Industry, with Dong-Joo Lee, Sang-Yoon Lee, Long Range Planning, Vol. 39, No. 5, pp. 525 - 542, 2006. Rewarding Knowledge Sharing under Measurement Uncertainty, with Dong-Ju Lee, Knowledge management research and practice, Vol. 3, pp. 229-243, 2005. Product and Process Knowledge in the Performance-Oriented Knowledge Management Approach, with Suk-Gwon Chang, Journal of Knowledge Management, Vol. 9, No. 4, pp. 14-132, 2005. Learning from the Failure: Experiences in the Korean Telecommunications Markets, with Myoung-Soo Kim, Dong-Joo Lee, Technovation, Vol. 25, No. 1, pp. 69-82, 2005 Assessing the Contribution of Knowledge to Business Performance: The KP3 Methodology, with Suk-Gwon Chang, Decision Support Systems, 2004. Bridging telecommunications service: its concept and related management strategy, with Kyoung Cheon Cha, Duk Bin Jun, and Myoung Hwan Park, Telecommunications Policy, 2004 Managing Risk in a Telecommunications New Service Development Process through a Scenario Planning Approach, with Ann Skudlark, Journal of Information Technology, Vol. 18, pp. 103-118, 2002. 정보통신 서비스의 실패요인: 한국의 텔레콤 서비스시장에서의 실패사례연구, 안재현, 권재원, 김명수, 이동주, 이상윤, 한상필 공저, 한국경영과학회지, 27(3), 2002, pp. 115-133. 브리징 통신서비스의 경영전략," 안재현, 차경천, 전덕빈, 박명환 공저, 정보통신정책연구, Vol. 8, No. 1, pp. 21-49, 2001. Value of sequential Bayesian belief revision process in the Action-timing problem, with John J. Kim, European Journal of Operational Research, Vol. 105, No. 1, pp. 118-129, 1998. Decision support for real-time tele-marketing operations through Bayesian network learning with Kazuo Ezawa, Decision Support Systems, Vol. 21, pp. 17-27, 1997. Deciding eligibility for transplantation when a donor kidney becomes available, with John C. Hornberger, Medical Decision Making, 1997 Resolving Conflict of Interests in the Process of an Information System Implementation for Advanced Telecommunication Services, with Ann E. Skudlark, Journal of Information Technology, Vol. 12, pp. 3-13, March 1997. Involving patients in the cadaveric kidney transplant allocation process: A decision-theoretic perspective, with John C. Hornberger, Management Science, Vol. 42, No. 5, pp. 629-641, May 1996.
연구분야
네트워크, 하이테크, 뉴미디어산업에서의 전략적 마케팅/Neuro IS using eye-tracking approach/경영의사결정론
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Managing Digital Convergence(IM601)
This course deals with the managerial issues in the digital convergence. In the broadly defined media industry, value-enhancing activities happen at four different distinct stages in the value chain: Contents, Portal, Networks, and Terminals. Those value chains go through dynamic changes with creative dis-integration and reintegration process of more than two different value chains in the media eco-system.
Along the line, class topics are grouped into five major parts: 1) Concept and issues in digital convergence, 2) Business models innovation in digital convergence context, 3) Strategy for contents development and evaluation, such as OSMU, UI/UX strategy, 4) Platform or portal strategy for IT, media, and contents industries, 5) Digital convergence of IT with other industries with high-tech strategy implication.
Decision Analysis and Its Application(MGT 601)
One of the most challenging task for managers is the ability to recognize a decision situation, understand its essential features, and obtain insight that makes clear what the appropriate action is and why. Some successful managers seem to have an innate ability to do this, and with hindsight we can sometimes see that their reasoning and choices were really nothing more than common sense. Many of us, however, need assistance in order to identify the decision opportunities we face and develop a clear understanding of the issues.
In this class, we will learn how to make a quality decision in the managerial to medical and to personal decision environments involving major uncertainties. It will provide the fundamental framework and approach for the major decisions we will make in our life. Also, we will discover many errors people commonly make when they make decisions intuitively and learn how to overcome these errors.
언론기고 및 출연활동
"모바일시대에도 신문은 미디어 강자", 매일경제 (2010.2.7) 정보의 가치 - 미리 재보는 통계경영, KAIST eMBA 지상강좌 - 통계적의사결정, Dong-A Business Review (2009. 12.15) "인식의 오류 극복해야 옳은 결단가능", Dong-A Business Review (2009년 9월 2일) "선진화된 경영의 첫 단추는 BI로", IT Today, (2008년 2월 14일) 리더부터 말단까지 통하게 하라, Carl Spectzer 교수와의 대담, 매일경제 (2007년 10월 11일) 온라인 직거래와 신뢰, 디지털타임즈 (2005년 7월 12일) "디지털콘텐츠 생태계의 생존법, Forbes Korea, (2006년 1월) "휴대폰 무료전화 늘려야", 조선일보, (2003년 12월 23일) “휴대인터넷에 거는 기대”, 전자신문, 열린마당 (2003년 6월 4일) "10-20대 고객배려", 디지털 타임즈, 전망대 (2003년 2월 25일) Arirang TV, In Focus, IT Investment (2002년 10월), Korea's Future in Information Technology (2000.10.26), Challenges in the Information Superhighway," (2000.2.17) "IMT-2000 효용성, 대중성이 성공 열쇠," 경향신문 (2001.2.6) "내 손 안의 인터넷, 생활 속으로," 동아일보 (2000.11.15)
Contact : 위정인 (chunginwe@business.kaist.ac.kr)
