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KAIST 경영대학
  1. 연구분야
  2. 교수별 연구실
  3. 재학생 및 졸업생 현황
 
  1. Telecommunications policy and information system (통신정책 및 정보경제)
 
  1.
    Paper Number KGSM-PP-2004-062
    Title Entrance of Cable TV Service Provider into Broadband Internet Service Market: Bundling and Role of Access Charge
    Author Ahn;Jae-Hyeon; Oh;Jungsuk; Shim;Sunghee
    Abstract This paper analyzed the incentive of entrant for service bundling and its effect on the incumbent with bottleneck facilities in the broadband Internet service market utilizing a classic Hotelling model. Through the analysis of the model, the incentive for bundling was analyzed and the access charge maximizing social welfare was determined. Assuming that the markets valuation for the broadband Internet service is sufficiently high, the entrant had an incentive for service bundling provided that there exists possibility for sufficient service differentiation. The entrants bundling strategy reduced the incumbents profit. However, the size of social welfare was independent of the level of access charge. The access charge only had an effect of redistributing net surplus between consumers and incumbent.
    Full-Text PDF 
 
  1. ※ Journal
  1.  
  1. Paper
    Number    		 Title Author Abstract Full-Text
    KCB-PP-2007-030 Profit Sharing in a Closed Content Market Oh, Jungsuk
    		 사이트링크HTML PDF 
    KCB-PP-2006-025 소프트웨어 유지보수 아웃소싱 벤더의 비용에 관한 연구 이상호,김성희, 사이트링크HTML PDF 
    KGSM-PP-2006-098 Service Bundling and the Role of Access Charge in the Broadband Internet Service Market Shim, Sunghee
    Oh, Jungsuk
    		 사이트링크HTML  
    KGSM-PP-2006-099 Determination of Revenue Streams Subject to Sharing in the Mobile Internet Market Koh, Byungwan
    Oh, Jungsuk
    		 사이트링크HTML PDF 
    KGSM-PP-2005-109 IT 아웃소싱 성공 요소 및 전략 오정석, 고병완
    		 사이트링크HTML PDF 
    KGSM-PP-2000-212 Incentives for strategic vertical alliances in online information product markets Oh, Christopher Jungsuk
    Chang, Suk-Gwon
    		 사이트링크HTML PDF 
 
  1. ※ Conference
  1.  
  1. Paper
    Number    		 Title Author Abstract Full-Text
    KCB-PP-2006-049 모바일 인터넷 서비스에서 대한 사용 전 신념과 사용 후 신념 비교 김병수, 최민석
    오정석,    		 사이트링크HTML PDF 
    KGSM-PP-2006-050 콘텐츠 품질 및 이용금액의 불확실성이 모바일 인터넷 확산에 미치는 영향 최민석, 김병수
    오정석,    		 사이트링크HTML PDF 
    KGSM-PP-2004-062 Entrance of Cable TV Service Provider into Broadband Internet Service Market: Bundling and Role of Access Charge Ahn, Jae-Hyeon
    Oh, Jungsuk
    Shim, Sunghee
    		 사이트링크HTML PDF 
 
  1. ※ ETC
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  1. Paper
    Number    		 Title Author Abstract Full-Text
    등록된 자료가 없습니다
 
Contact : 김행란  (hrkim@business.kaist.ac.kr)
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