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윤여선 교수 사진
윤여선 교수
Contact Information
  • Office.S564
  • Tel.02-958-3197
  • E-mail.yyoon@kaist.ac.kr
Research Areas 마케팅 소비자행동
Overview
현 테크노경영대학원장
Journal of Consumer Psychology가 선정한 20년간 가장 영향력 있는 20대 논문에 선정 수상, 2012
2020 카이스트 개교49주년 기념 우수 강의대상 수상
2019 카이스트 개교48주년 기념 우수 강의상 수상
2017 카이스트 경영대학 우수강의상 수상
2011 카이스트 경영대학 연구혁신상 수상
2007 Journal of Consumer Psychology Young Research Contributor Award
Biography

학력

    ▶ 전) Rice University, Professor
    ▶ 전) 이화여자대학교 경영대학 교수
    ▶ University of Michigan (Ann Arbor), Ross School of Business, Ph.D.
    ▶ Michigan State University, Advertising and Communication, M.S.
    ▶ Korea University, BBA

주요경력

    ▶ 테크노경영대학원장, KAIST Graduate School of Management, 2018 - present
    ▶ Professor of Marketing, KAIST Graduate School of Management, 2015 - present
    ▶ Associate Professor of Marketing, KAIST Graduate School of Management, 2010 - 2015
    ▶ Assistant Professor of Marketing, KAIST Graduate School of Management, Korea Advanced Institute of Science and Technology, 2007 - 2010
    ▶ Assistant Professor of Marketing, College of Business Administration, Ewha Womans University, 2005-2007
    ▶ Assistant Professor of Marketing, Jones Graduate School of Management, Rice University, 2003-2005
    ▶ Adjunct Lecturer, Ross School of Business, University of Michigan Ann Arbor, 2003 (Winter)
    ▶ Instructor, Ross School of Business, University of Michigan Ann Arbor, 2001 (Winter) and 2002 (Winter)

    ▶ 편집위원, 마케팅연구, 2008 - 현재
    ▶ Ad-hoc Reviewer, Journal of Consumer Psychology, 2007 - present
    ▶ Ad-hoc Reviewer, Journal of Consumer Research, 2004 - present

    ▶ Research Grant, Korean Research Foundation Grant funded by the Korean Government (MOEHRD, Basic Research Promotion Fund) (KRF-2008-327-B00240), 2008
    ▶ Winner of 2007 Journal of Consumer Psychology (JCP) Young Contributor Award, The Society for Consumer Psychology, 2007
    ▶ Outstanding Faculty Research Award, KAIST Graduate School of Management, 2007
    ▶ Outstanding Teaching Award, College of Business Administration, Ewha Womans University, 2006 & 2007
    ▶ MSI Alden G. Clayton Doctoral Dissertation Competition, Honorable Mention, Marketing Science Institute, 2002
    ▶ Milton G. and Josephine H. Kendrick Marketing Award for Outstanding Doctoral Work, Ross School of Business, University of Michigan, 2002
    ▶ Rackham Dissertation Research Grant, Horace H. Rackham School of Graduate Studies, University of Michigan, 2002
    ▶ Doctoral Research Grant, Ross School of Business, University of Michigan, 2002
    ▶ Research Grant, CIBE, University of Michigan, 2000
    ▶ Phelps Fellowship, Ross School of Business, University of Michigan, 1998 - 2002
    ▶ Doctoral Fellowship, Ross School of Business, University of Michigan, 1998 - 2002
    ▶ Horace H. Rackham School of Graduate Studies Block Grant Fellowship, University of Michigan, 1998 - 2002

산업체자문활동

    ▶ 삼성전자 NBNL, 삼성전자 글로벌 마케팅연구소, 제일기획, SKT, SK 행복나눔재단
    ▶ 기획재정부, 한수원, 도로공사, LH, 서울교통공사 등 공공기관
    ▶ 다수의 기업체 전략적 사회공헌 프로젝트 수행
Publications & Research

주요논문 (특허등)

    Yongjin Oh, Jaewon Lee, Seungshult Lee, Joe Dewberry and Yeousn Yoon , "Bluehole’s Spectacular Success in the Video Game Industry," Academy of Asian Business Review, December, 2018

    Abi, Gulen Sarial, Zeynep Gurhan-Canli, Tarcan Kumkale and Yeosun Yoon, "Discretionary Spending under Financial Constraints: The Role of Self-Concept Clarity," International Journal of Research in Marketing, 33(3), 2016

    Kim, Jun San, Minhi Han, and Yeosun Yoon, "A Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products," Psychology and Marketing, 32(2), 144-161, 2015.

    Yoon, Yeosun, Gulen Sarial-Abi and Zeynep Gurhan-Canli, "Effect of Regulatory Focus on Selective Information Processing," Journal of Consumer Research, 39 (1), 2012

    Auh, Seigyoung, Auh, Eric Shih and Yeosun Yoon, "Aligning Benefits with Payments: A Test of the Pattern Alignment Hypothesis," Journal of Consumer Psychology, 18 (4), 2008.

    Park, Jooyoung, Yeosun Yoon, Byoungtae Lee, "The Effect of Gender and Product Categories on Consumer Online Information Search," Advances in Consumer Research, Association for Consumer Research, 2009.

    Yoon, Yeosun, Zeynep Gurhan-Canli and Norbert Schwarz, "The Effect of Corporate Social Responsibility (CSR) on Companies with Bad Reputation," Journal of Consumer Psychology, 16(4), 2006

    Yoon, Yeosun and Zeynep Gurhan-Canli, " Drawing Inferences about Others Based on Corporate Associations," Journal of the Academy of Marketing Science, 34(2), 2006

    Yoon, Yeosun and Zeynep Guhan-Canli, "The Effects of Partnering with Good Cause on Corporate and Organization Image," Advances in Consumer Research eds. Punam Anand Keller and Dennis W. Rook, Association for Consumer Research 30, 2003

연구분야

    ▶ High Tech Product Development and Market Adoption & Diffusion Strategy
    ▶ Digital Transformation & Omni-Channel Marketing Strategy
    ▶ Strategic Issues in Brand and Corporate Marketing Communication
    ▶ Brand & Corporate Image and Corporate Social Responsibility (CSR)
Teaching

하이테크마케팅전략(MGT614)

    마케팅전략(PMB520)

      서비스마케팅(PMB525)

        통합적마케팅커뮤니케이션(PMB623)

          촉진론(MGT623)

            마케팅(EMB520)

              마케팅관리(MGT520)

                브랜드관리(MGT526)

                  Press

                  언론기고 및 출연활동

                    "Is 'Brand America' Going to Be an Endangered Species in World Market?" by Gail Dutton, World Trade magazine, March 2005.

                    "Acer Sets Sights on U.S.," by John Boudreau, San Jose Mercury News, November 26, 2004.

                    "Waste Management Steps on Accelerator," by Bill Hensel, Houston Chronicle, November 10, 2004.

                    "Salvation Army Seeks New Donation Targets," by David Kaplan, Houston Chronicle, November 4, 2004
                  콘텐츠담당자 : 주선희 연락처 : 02-958-3602
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