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Academic SeminarSequential IT Investment: Can the Risk of IT Implementation Failure be Your Friend?

  • 일시
  • 2019-11-15 ~ 2019-11-15
  • 시간
  • 10:00 ~ 11:30
  • 장소
  • 수펙스 경영관 최종현 A홀
  • 주관부서
  • 경영공학부 행정팀
  • 전공대상
  • IT경영
IT경영 분야 세미나를 아래와 같이 개최하오니, 관심 있는 분들의 많은 참석 부탁 드립니다.

1. 일시: 2019년 11월 15일 (금), 10:00~11:30
2. 장소: 수펙스 경영관 최종현 A홀
3. 강사: Mingdi Xin 교수 (Merage School of Business University of California, Irvine)
4. 주제: Sequential IT Investment: Can the Risk of IT Implementation Failure be Your Friend?
5. 연구분야: IT경영 분야
* Lecture will be delivered in English.
* Seminar materials: Abstract

[Abstract]
An extensive literature has studied the benefits for a firm to be the first to invest in innovative technologies such as Information Technologies (ITs). However, investment in innovative technologies faces high levels of uncertainty. How would such uncertainty affect a pioneering firm’s incentive to invest? Do late adopters benefit from information about the pioneer’s investment? In this paper, we investigate these questions in a context where firms engage in sequential investment in an innovative IT. This paper differs from prior literature in two aspects: First, IT adoption is nonexclusive and available to all client firms. Second, IT implementation can fail. In this case, a late adopter may have an information advantage since he can make investment decisions contingent on knowledge about the early adopter’s IT investment and implementation outcome. We use a standard Hotelling model of duopoly competition to examine firms’ incentive to sequentially invest in IT given the risk of IT implementation failure. Our results show that the probability of IT implementation failure impacts firms’ investment incentives and profit through three distinct effects: the first-mover advantage mitigation effect, competition mitigation effect, and uncertainty-driven cost-based differentiation effect, although these three effects may drive the firms’ investment and profit in opposite directions. The follower’s knowledge about the leader’s IT investment level before making his own IT investment decision gives the leader a first-mover advantage and the follower a disadvantage. In contrast, the follower’s knowledge about the leader’s IT implementation outcome can benefit both the leader and the follower. Finally, we find that a spaced-out IT investment schedule in which the follower makes his investment decision after the Leader’s IT investment level and implementation outcome are known leads to the highest industry-wide IT investment and social surplus.
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