마케팅 세미나를 아래와 같이 개최하오니, 관심 있는 분들의 많은 참석 부탁 드립니다.

1. 일시: 2018년 11월 29일 (목), 16:00~17:30
2. 장소: 9호관 7층 9705 강의실
3. 강사: 김여립 교수 (UNIST)
4. 주제: Meta-analysis of information privacy concern: An examination of antecedents, consequences, and moderators
5. 연구분야: 마케팅
* Lecture will be delivered in English.

Abstract:
Among the stream of research on privacy, the study of information privacy concern and its determinants has been a frequently examined topic. However, empirical research has produced disparate findings in terms of their significance and magnitude. To identify the reason behind such conflicting results, we employ meta-analysis to synthesize empirical findings from 104 studies (N=41,007) involving information privacy concern and its antecedents, consequences, and moderators. Results indicate that information privacy concern exhibits a significant relationship with selected antecedents (gender, security concern, perceived control, privacy seal, and privacy policy) and consequences (trust, perceived risk, behavioral intentions, privacy protection behavior, attitude, and withhold information). Even so, additional analyses demonstrated that research characteristics such as measurement scale, culture, and sample type moderated certain information privacy concern relationships. These additional analyses indicate that the relationships between information privacy concern and its respective antecedents and consequences are simultaneously more idiosyncratic, complex, and subtle than previously envisioned.