학력

Ph.D. in Marketing, June 2015
Kellogg School of Management, Northwestern University, USA

M.D. in Medicine, February 2009 (03/2004-12/2005, 03/2007-02/2009)
Korea University, South Korea

M.S. in Management Science & Engineering, January 2007 (01/2006-01/2007)
Stanford University, USA

B.S. in Electrical Engineering, February 2000
Seoul National University, South Korea

주요경력

Assistant Professor (September 2015 - August 2020)
UCL School of Management, University College London, London, UK

Honors and Awards:
(2023) Award for Excellence in Education, KAIST College of Business
(2023) KAIST 52nd Anniversary, Outstanding Faculty Award, Grand Prize for Excellence in Teaching (KAIST 개교 52주년 강의대상)
(2018) 2017/18 MSc Business Analytics Best Teacher Award, UCL School of Management
(2017) 2016/17 MSc Business Analytics Best Teacher Award, UCL School of Management

주요논문 (특허등)

Yoon, T. J., & Kim, T. (2024). The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries. Journal of Marketing, 88(1), 97-115

Park, C. H., & Yoon, T. J. (2022). The Dark Side of Up-Selling Promotions: Evidence from an Analysis of Cross-Brand Purchase Behavior. Journal of Retailing, 98(4), 647-666.

Yoon, T. J. (2020). Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards. Marketing Science, 39(3), 636-662.

연구분야

Healthcare Marketing/Management, Advertising, Big Data Marketing Analytics, Marketing and Public Policy

마케팅조사분석론 Marketing Research & Analytics(BIT567)

마케팅자료분석론 Marketing Data Analysis(BME642)

언론기고 및 출연활동

▶ 데이터 분석 통한 의사결정 능력 향상 [명교수 명강의]