Biography
학력
- ▶ Northwestern University Marketing Ph.D 1985
▶ 한국과학기술원 산업공학 석사 1977
▶ 서울대학교 경영학 학사 1975
주요경력
- ▶ KAIST 경영대학 교수 (1986~)
▶ KAIST 경영대학 학장, 부학장, 테크노경영대학원장 역임.
▶ 한국마케팅학회 회장 (2002) 한국소비자학회 회장 (1996), 마케팅연구, 소비자학연구 편집위원장 역임.
▶ Northwestern대 Kellogg 경영대학원 초빙교수, University of Southern California, UCLA 초빙학자
▶ 제1회 매경 경영학자 대상 수상 (2000년), 제4회 한경마케팅공로상 (2002년)
▶ 제22회 상남 경영학자상 수상 (2016년)
▶ 미국 마케팅 자문회사인 ZS Associates Inc.근무 (1984-1985)
▶ 동양정밀(주) 기획조정실 과장, 신규사업실 과장 (1976-1980)
▶ 방글라데시에서 열린 제1회 World Marketing Summit 에서 keynote speaker로 발표
산업체자문활동
- ▶ 삼성전자, 현대자동차, 제일기획, POSRI, LG Display, 삼성정밀화학, 제일기획, KTF 자문교수 역임
▶ (주)SK, Amore-Pacific 등 다양한 기업에서 초청강의 및 자문 수행.
Publications & Research
주요논문 (특허등)
- ▶ Hahn, Minhi and Jin-Sok Hyun, "Advertising Cost Interactions and The Optimality of Pulsing," Management Science, 37, February 1991, pp.157-169.
▶ Park, Sehoon and Minhi Hahn, "Pulsing in a Discrete Model of Advertising Competition," Journal of Marketing Research. 28, November 1991, pp.397-405.
▶ Hahn, Minhi, R. Lawson and Y.G. Lee, "The effects of time pressure and information load on decision quality," Psychology and Marketing, 1992.
▶ Hahn, Minhi, Sehoon Park, Lakshman Krishnamurthi, and Andris A. Zoltners, "Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model," Marketing Science. 13, Summer 1994, pp.224-247.
▶ Park, Sang-June and Minhi Hahn, "Direct Estimation of the Batsell and Polking's Model," Marketing Science. 17, No.2, 1998, pp.170-178.
▶ Hahn, Minhi and Insuk Hwang, "Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource Matching Perspective," Psychology & Marketing, 16, No. 8, 1999, pp.659-675.
▶ Hahn, Minhi, Eugene Won, Hyunmo Kang, and Yong J. Hyun, "Context Effects and Context Maps for Positioning," International Journal of Market Research, 48, No.2, 2006, 155-178.
▶ Chun, Song Yong and Minhi Hahn, "Network Externality and Future Usage of Internet Services," Internet Research: Electronic Networking Applications and Policy, Vol. 17, No.2, May 2007, pp.156-168.
▶ Hahn, Minhi, Lakshman Krishnamurthi, Hyun Mo Kang, Jin-Sok Hyun, Sang June Park, and Yong J. Hyun, "A New Test of Attribute Significance for Nonparametric Conjoint Models," Korean Journal of Marketing, Vol.22, No.3, Aug. 2007, pp.23-47
▶ Chun, Sung Yong and Minhi Hahn, "A diffusion model for products with indirect externalities," Journal of Forecasting, 2008, pp.357-370.
▶ Hahn, Minhi, Hyun Mo Kang and Dae Seung Kim "Three Stage Performances and Herding of Domestic and Foreign Films in the Korean Market." Korean Journal of Marketing, Vol.4, No.11, 2010, pp.21-48.
▶ Junsan Kim, Minhi Hahn, Yeosun Yoon, "A Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products," Psychology & Marketing, Vol. 32, No.2, February 2015, pp. 144-161.
▶ Hahn, Minhi and Jooyoung Lim, "True Partnership Marketing between Consumers and Marketers in the Age of Marketing 3.0," Journal of World Marketing Summit, Vol.1, No.1, October 2015.
연구분야
- 마케팅모형분석, 신상품마케팅전략, 소비자선택행동
Press
언론기고 및 출연활동
- ▶ 산학협동 공개강좌 : 신제품 및 신시장 관리를 위한 과학적 의사결정, 1988